Build a tailored campaign plan.
Coordinate channels, promotions and workload around the needs of your business.
03 / Shape a broader scope
Marketing Scale
Create a tailored engagement when your campaign volume, customer journeys or coordination needs go beyond the standard packages.
Custom quoteTailored to your requirements
Custom engagementOngoing marketing support
For brands with more complex marketing needs. Scope, pricing and term agreed before starting.
Illustrative campaign concept
Custom campaign and channel plan
SMS campaign support
Facebook & Instagram ads
Ongoing reporting
A practical place to startA broader scope.
A broader scope.
A plan built around you.
Your campaign volume, customer journeys or coordination needs have grown beyond a standard package. We shape a tailored engagement around the work your business needs.
Understand more complex journeys.
Plan customer segments and follow-up journeys around your products and audiences.
Agree the right working capacity.
Define deliverables, approvals and reporting before your engagement begins.
What’s includedThe right channels.
The right channels.
A more connected plan.
Email, SMS, creative and paid social, organized around your products and promotional calendar. We confirm the detailed scope before work begins.
Custom campaign and channel plan
Agree priorities, channels and campaign volume around your business requirements.
Email and SMS volume agreed to scope
Define campaign quantities, audience selection and production requirements before starting.
Customer segmentation and journey planning
Plan relevant customer groups and communication journeys within the agreed scope.
Creative and testing roadmap
Agree creative priorities and a practical testing roadmap for the marketing engagement.
Paid social matched to your requirements
Define Facebook and Instagram management scope around your offers, budget and campaign needs. Advertising spend is separate.
Reporting and collaboration schedule
Agree review frequency, responsibilities and how results and next steps will be shared.
A clear monthly rhythm.
- Plan around your products
- Prepare copy and creative
- Review campaigns together
- Schedule approved activity
- Review relevant results
- Agree what comes next
Our approachClear process.
Clear process.
Useful outcomes.
A collaborative monthly routine: agree the plan, prepare the campaigns, launch approved work and review what the available data tells us.
Find your starting point.
Review your store, audience, offers and current marketing to understand the opportunities and constraints.
Set the monthly direction.
Agree campaign priorities, channel activity, creative requirements and the measures that will guide the work.
Prepare, approve, launch.
Write, design and prepare the agreed campaigns, then check and schedule them with your approval.
Learn from the response.
Review relevant performance data and customer response, then agree what to continue, change or test next.
Your start date and first campaign schedule are confirmed during onboarding. Access, ready-to-use assets and timely approvals keep the work moving.
What we need from youYour brand.
Your brand.
Our shared plan.
- Access to the agreed Shopify, email, SMS and ad accounts
- Your logo, brand guidelines and approved product imagery
- Product details, promotions and inventory priorities
- Relevant customer audiences and permissions
- One contact for timely, consolidated approvals
Keep the scope clear
Your service fee covers our agreed marketing work.
Advertising spend, platform subscriptions and SMS message charges are separate. We agree SMS volume, creative deliverables and paid social activity before starting.
Shopify development, dedicated conversion optimization, landing pages, new photography or video, extensive automation builds and additional production are quoted separately.
Work capacity, campaign volume, reporting frequency and engagement term are agreed before starting. Cancellation requires 30 days’ notice before the next invoice, subject to the agreed term.
Before we get startedA few useful
A few useful
answers.
Know what is included, how we work together and how your monthly service is billed.
Who is Marketing Scale for?
Marketing Scale is for brands whose campaign volume, customer journeys or coordination needs go beyond the standard packages. We agree a tailored scope before recommending a fee.
How many email campaigns are included?
Email and SMS volume are agreed as part of your custom scope. Scale does not have a fixed or unlimited campaign allowance.
How much SMS, creative and paid social work is included?
SMS volume, graphics, creative deliverables and Facebook and Instagram management scope are agreed before starting. These areas are included within the confirmed plan; they are not unlimited allowances.
Does the monthly fee include advertising spend?
No. Advertising spend is separate and paid through your advertising accounts. Email and SMS platform subscriptions, message charges and other third-party costs are also separate from the service fee.
Is there a minimum commitment?
The engagement term is agreed with the custom scope before starting. Cancellation requires 30 days’ notice before the next invoice, subject to completing the agreed term.
How does pricing and payment work?
Request a quote first. We agree the deliverables, monthly fee and engagement term before booking. Where purchasing is enabled, standard checkout collects the first month only. Automatic recurring billing applies only if a recurring payment plan is selected.
What do you need from us to start?
We need access to the agreed accounts, your brand assets, product information, promotional plans and one contact for approvals. We confirm scope and scheduling during onboarding; the first campaign date depends on those inputs being ready.
Does this include Shopify development or CRO?
Shopify Development & Maintenance and Conversion Rate Optimization are separate services. Landing pages, theme changes, store redesigns and dedicated conversion testing are quoted separately when required.
What results should we expect?
Performance depends on your products, offer, budget, audience and starting point. We agree objectives, review relevant data and recommend improvements. We do not guarantee a fixed revenue increase or return on ad spend.
Your next Shopify chapterMake your next
Make your next
campaign count.
Create a tailored engagement when campaign volume, customer journeys or coordination needs go beyond the standard packages.
Your package
Marketing Scale
Custom quoteTailored to your requirements
- Best for
- Complex marketing needs
- Email campaigns
- Agreed to scope
- Initial commitment
- Agreed before starting
- Advertising spend
- Separate from service fee
Tell us about your store, channels and campaign requirements. We will confirm the scope, monthly fee and engagement term before you book.
Request a custom quoteScope, access and start date confirmed during onboarding.
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