Customer journey review
Review how shoppers move through your store, from their landing page to the cart. Identify confusing steps, unanswered questions and avoidable effort.
Make every visit easierConversion Rate
Conversion Rate
Optimization
Data-led improvements that make product discovery, decision-making and checkout easier.
Understand where shoppers hesitate, prioritize the right changes and build a clearer path from the first visit to purchase.
Understand
Find the questions and obstacles behind the numbers.
Prioritize
Focus on changes that matter to your customers.
Improve
Review the evidence and keep learning.
What we can help withA clearer shopping experience.
A clearer shopping experience.
From discovery to checkout.
Your customers should not have to work hard to understand your products or complete a purchase. We look at the complete journey and the details that influence their decisions.
Product discovery
Improve navigation, collections, search and filtering so customers can find relevant products with less effort.
Product page clarity
Make product information, options, imagery, delivery details and purchase decisions easier to understand.
Cart & checkout journey
Identify friction before purchase and recommend improvements within the capabilities of your Shopify plan and setup.
Mobile shopping experience
Review layouts, interactions and key journeys on mobile, including issues that make browsing or buying harder.
Measurement & experiments
Check the available data, define success measures and plan suitable experiments when traffic and measurement quality support them.
CRO packages
Find the friction. Choose your next step.
Start with an audit, implement focused improvements or build an ongoing optimization program.
CRO Discovery Audit
USD 1000One-time audit
Understand where the shopping experience can improve and leave with a prioritized plan for action.
Best for: Stores that need a clear diagnosis before committing to changes.
- Review of agreed customer journeys and pages
- Available analytics and tracking review
- Mobile usability and product clarity review
- Prioritized findings with supporting observations
- Recommendations and walkthrough
Recommendations and roadmap. Implementation is scoped separately.
Discuss this packageConversion Improvement Sprint
USD 1500Fixed project scope
Turn a focused set of findings into agreed design and storefront improvements.
Best for: Stores with known friction points and a defined set of priorities.
- Scope and success measures agreed before work
- Design recommendations for selected pages
- Implementation of agreed theme-level changes
- Responsive and functional quality checks
- Release review and measurement plan
Page count and development requirements confirmed before booking.
Discuss this packageOngoing CRO Partnership
USD 1500 / MonthOngoing engagement
Create a regular cycle of investigation, improvements and evidence-based decisions as your store evolves.
Best for: Stores ready for a continuing optimization program.
- Prioritized optimization backlog
- Regular customer journey and data reviews
- Agreed design and implementation capacity
- Experiment planning where data and traffic allow
- Reporting, learnings and next-step recommendations
Work capacity, review frequency and engagement term agreed together.
Discuss this packageWe confirm deliverables, access requirements, timing and pricing before booking. Testing tools, paid apps and wider development are scoped separately. Experiments depend on suitable traffic, reliable tracking and an agreed measurement plan.
Need a different starting point?
Tell us what your customers struggle with and what your team has already tried. We’ll help define the right scope.
Our approachClear process.
Clear process.
Useful outcomes.
Every project is different, but the way we create clarity stays consistent. We keep the process focused, collaborative and easy to follow.
Discover
We learn how your business works, what customers need and where the current experience creates friction.
Plan
We turn the findings into a clear scope, practical priorities and a path everyone can understand.
Build
Design, development and implementation move together, with regular communication throughout the work.
Improve
After launch, we use feedback and performance data to guide the next valuable improvements.
Measure what matters
Better decisions start with better evidence.
We look beyond a single conversion-rate number. Depending on your store and scope, we review progression through key steps, revenue per visitor, order value and the quality of the underlying data.
Start with a baseline
Agree the measures and review tracking quality before interpreting changes in performance.
Choose the right method
Use research, usability review and controlled experiments where appropriate. A before-and-after change alone does not establish cause.
Turn findings into action
Explain what the evidence supports, what remains uncertain and which improvements deserve attention next.
Before we get started
A few useful answers.
The details that help you choose the right optimization support for your Shopify store.
How is CRO different from ecommerce marketing?
Marketing focuses on campaigns and customer retention. CRO focuses on making product discovery, decision-making and checkout easier once shoppers reach your store. The two services work together, with separate scopes.
Which CRO package should I choose?
Choose the Discovery Audit for diagnosis and recommendations, the Improvement Sprint for defined changes, or the Ongoing Partnership for a continuing cycle of review and optimization.
Does the audit include implementation?
The Discovery Audit includes findings and recommendations. Implementation is scoped separately or included in an agreed Improvement Sprint or Ongoing Partnership.
Do we need a minimum amount of traffic?
There is no single threshold for a useful store review. Controlled experiments need enough traffic and conversions to answer a specific question reliably. If the data is insufficient, we focus on research and clearly identified usability issues.
Will you run A/B tests?
Where traffic, tracking and the project scope support them, we can plan controlled experiments. We agree the hypothesis, success measures and evaluation approach before a test begins.
Can you customize Shopify checkout?
Available checkout changes depend on your Shopify plan, supported extensions and existing setup. We review these limits before proposing or promising specific changes.
How do you measure success?
We agree measures tied to the work, such as progression to cart or checkout, completed purchases, revenue per visitor and order value. We report relevant limitations and avoid treating every change as proof of causation.
Do you guarantee a conversion increase?
No fixed uplift is guaranteed. Outcomes depend on your starting point, products, traffic, offer and customer behaviour. Our work is structured around clear priorities, careful implementation and useful evidence.
Your next Shopify chapterReady to make your store
Ready to make your store
an easier place to buy?
Tell us where shoppers hesitate and what you want to improve. We’ll help you define a practical starting point.
Book a strategy callSkyloaders
- Choosing a selection results in a full page refresh.